How to earn reviews, answer the difficult ones, and keep an eye on what is being said about your business.
Reputation monitoring tools start at a few hundred a year and go up sharply. For a business with one location, most of what they do can be replicated in about twenty minutes with free tools. Here is a setup worth … Read the article
There is a difference between a review you disagree with and a review that breaks the rules. Only the second kind can be removed, and knowing which you’re looking at saves a lot of wasted effort. What Google will actually … Read the article
A bad review isn’t really a conversation with the person who wrote it. It is a conversation with everyone who reads it afterwards, and most of them have not decided about you yet. That changes how you should reply. Wait … Read the article
Most businesses that want more reviews are not doing anything wrong. They are just not asking. And when they finally do ask, they often do it in a way that Google’s policies quietly forbid. Here is what you’re allowed to … Read the article
How important are those online reviews for your business? Let me ask you a question. When you are looking for a product to purchase on Amazon, how often do you read the reviews or look at the review rating? I … Read the article