The Benefits of Local SEO for Your Business
Are you a brick and mortar store or local business? Do you serve customers in a set location? If so, you need local SEO.
What is local SEO?
While overall SEO tactics will help get you found online, Local SEO is geared specifically for companies that are trying to reach local customers in your area. It’s a pinpointed approach that boosts your reach and helps customers find you fast. So what’s the difference between traditional SEO and Local SEO?
Local SEO is designed to attract customers searching for your services. Think of a customer who needs the emergency service you provide, or someone who wants to buy a last-minute gift and happens to be blocks from your store. In both cases, your customer will be searching on their mobile device or entering a search request on their computer. Local search helps you rank on the first page in a special section, with a contact number and an easy way to find you.
Traditional SEO is geared toward getting your website’s keywords a high ranking in the search results. Local SEO is geared to help your business get found by the people in your local area who are looking for your services. At Kinetiks, we specialize in creating a local SEO strategy that helps get you found by the people who are interested in buying your goods and services.
How Your Business Location Impacts Your Rankings
When using local SEO tactics, you want to make sure that your content uses keywords that reflect your location. But your on-page SEO is only part of the strategy. Local search results are improved by reviews, local mentions, backlinks, and more.
At Kinetiks, we can help you obtain customers looking for your business in your local area. .
The search engines prioritize the searcher’s search terms. This means that when a local searcher is looking for a business in the area, the search results are likely to match them with quality content that hits the mark on their search terms. Your location, or nexus, is one of the search criteria search engines use to return results. You can increase your odds of getting found online by employing great local SEO strategies that help the client find you, right when they need you.
Online Business Listings Improve Local Search
Have you heard of Google My Business? Google My Business is a free tool that allows you to manage your business’s online presence. Optimizing Google My Business increases your chances of ranking higher in search results. Combined with a solid local SEO strategy, it can help you rank on the first page of Google. Depending on the competition in your area, that’s a huge win and will get you more customers. What does all of that mean for your local SEO strategy?
At Kinetiks, we have experience optimizing Google My Business accounts with targeted keywords for your audience. With your Google My Business page, you’ll show up on local maps, Google search results, the local 3-pack, and your real-world location will be easy for your customers to find. Google Business account ownership helps you put all the pieces together so customers can find you on a whim or after carefully researching what they need to buy.
Put the power of Google to work for you.
National and Local Citations and Why They Matter
Have you thought about obtaining citations for your business? They should be a key part of your SEO strategy, and they’re especially important for local SEO.
At Kinetiks, we have extensive experience working with clients to implement a plan to earn citations. Whether that means writing guest articles to build local credibility or getting your business listed on sites that reference it, these can include Yelp, Superpages, Bing, Apple Maps, etc. These are an important part of ranking well in your local market.
Each geographic location has its own industry and public channels that can help your business thrive. We help you target your ideal customer, and garner attention in the places where they’re likely to see you.
How Content Affects Your Rankings
Most people focus on writing website content when optimizing their website. While it’s not the only SEO factor that improves your results, it is important. Your website content needs to offer value, include geographic information, and answer your customers’ questions.
At Kinetiks, we’re skilled at developing content that authentically represents your company and brand while integrating the technical SEO elements that improve local rankings.
Don’t settle for content that includes the bare minimum. You need high-quality, compelling, and tailored content that really engages your customers.
Reviews and Your Reputation Management
For local SEO, navigating the world of online reviews is essential. Reviews are one of many ways potential customers decide whether to spend money at your business. For your business, this means a solid commitment to reputation management.
At Kinetiks Consulting, we believe that honest, dependable, and customer-service-oriented reputation management works best. We help you understand your reviews, cultivate honest reviews from your customer base, and manage ongoing communications to address all customer comments across your platforms and third-party review sites.
Do You Need Local SEO to Propel Your Business?
If you’re looking for an expert in local SEO to help your business increase in rank and conversion, contact Kinetiks Consulting today.
Your Google Business Profile is the single biggest factor in local rankings, which is why it has a page of its own.
