4 Proven Tips to Drive Organic Traffic to Your Website

Competition to bring in web traffic is higher than ever before.

During the pandemic, Google search traffic skyrocketed from approximately 3.6 billion searches per day to 6 billion. On average, 7.5 million blog posts are published every single day.

How can your website compete with that flood of content? Are you taking action with your online presence to make sure your web articles make it to the top of the search results?

Attract More Web Traffic to Your Site with these 4 Easy Tips

Here’s the problem – if your content isn’t ranking on the first page of Google’s search results, people aren’t likely to find it. And since 68% of all online experiences start with a search engine, you can’t afford to miss out on all of that traffic.

Making these changes to your website content marketing strategy is guaranteed to start delivering results:

1. Optimize Your Website for Search Engines 

Search engine optimization, commonly referred to as SEO, is the practice of optimizing your website for search engines to rank the usefulness and relevancy of your content.

Since Google continues to dominate search engine results with a monopoly of about 90%, Google’s SEO guidelines and updates are the most important ones to follow. Some of the most important SEO tips include:

High-Quality Content: A search engine’s primary objective is to provide relevant resources. Your content should not be false promises, empty sales pitches, and keyword-stuffed articles that don’t hold any value.

Readability: Break your content up with headings, subheadings, and lists for maximum readability. Your viewers should be able to easily skim your content and find the main points, but equally important, you want to ensure Google can scan and catalog it.

Internal Linking and Backlinks: Including links to credible sources in your content is important for proper SEO. Likewise, your site benefits if other credible sites are linking back to you. If you’re posting useful, factual information, you increase your chances of gaining valuable backlinks. 

Visual Media: Google loves to see images and videos breaking up blocks of text. Use a variety of content types to maximize user engagement.

Website Speed: Slow load time can have a devastating effect on your SEO ranking.

2. Target Low-Competition, Long-Tail Keywords 

A long-tail keyword is a specific phrase that will have a lower search volume but also lower competition.

For example, searching for the keyword “marketing” on Jaxxy, which is one of many keyword-analysis tools available, reveals an average of 159,833 searches per month with 231 other sites actively competing for that keyword. While that’s a lot of potential traffic, it doesn’t do any good if your content is at the bottom of a long list.

However, a more specific, long-tail keyword like “easy internet marketing tips,” has fewer searches per month, but only 68 other competitors. That’s a much better chance of securing a coveted spot on page 1 of the search results.

Even though long-tail keywords have less traffic, they tend to have higher conversion rates because the searcher has a specific goal. They’re also good for local SEO.

3. Create Captivating Headlines and Meta Descriptions

A good headline and meta description will make someone want to click on your article. The headline and meta need to clearly describe the article contents in a concise and engaging way. A great headline usually includes:

Emotion: Select words that make a reader curious to read more. Examples of power words include instant, best, free, guaranteed, shocking, et cetera. 

Numbers: Adding a number is an eye-catching method. For example, “10 Tips to Instantly Improve Your Life.”

4. Use a Mix of Trending and Evergreen Content 

Trending, of-the-moment content is great, but it has a short life span. Adding evergreen content that will remain relevant long after it’s published will help your website generate continuous traffic.

For example, “10 Must-Have Gifts for Christmas” is great for a boost around the holidays but isn’t going to fare well the rest of the year, whereas “How to Create a Winning Content Marketing Strategy” doesn’t have an expiration date. If the content is up to date, it will continue bringing in web traffic for months, even years.

Improve Your Web Traffic by Taking Action Now

You’re here because you want to learn about how to drive web traffic to your site, which means you’re already asking the right questions and taking initiative.

Implementing the four methods we covered above will give you a phenomenal starting point to boost your traffic as you continue to refine your content marketing strategy.

Ready to get started? Schedule a free SEO consultation so we can help you achieve your web traffic goals. 


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